Produce Amazing Events
_best Practices for Event-Based Live Video Streaming07 Sep 16 by Sean C McGill
Live video streaming allows event organizers to amplify the reach and engagement of live events and create unique and memorable viewing experiences for the online audience. Here’s a rundown of best practices you can use to deliver the best results from your live video streaming event.
What are the metrics and KPIs that will define a successful live streaming amplification for your event? Some of the more common KPIs for live video streaming events include:
- Total audience view time;
- Duration of viewer engagement;
- Geographic or demographic audience reach;
- Ability to re-target the audience;
- Audience responsiveness to specific calls-to-action.
Identifying the key metrics in planning the live video stream of your event will ensure a clear path to achieving those goals/objectives.
Promote the Content
Live video streaming events are often competing for audience attention and viewership with a wide variety of digital and traditional broadcast content. Promoting your live video streaming event to appointment-viewing audiences requires broad and active promotional efforts to build awareness of your live event. Use existing social media channels, media buys, email campaigns and calendar invites to drive your target audience to your live video stream.
Be On Time
Viewer attrition for live video streamed events can occur in as little as 3-8 seconds. Sounds like a simple rule, but too many events in the live video streaming world fail to start on time. Follow the basic tenets of standard broadcast programming and be sure to begin on time to engage your audience from the start.
Know Your Audience
While B2B audiences are typically clearly defined, B2C audiences tend to be far more diverse in their demographic, geographic and technological make-up. The type of device your target audience uses to view video streaming content, age range and location/time zones should all be considered in the production and timing of your live video streaming event.
Production Quality Matters
The proliferation of online video content has raised the bar for viewer’s expectations of the quality of live video streaming content. Video buffering, poor audio quality, and low lighting all lead to viewer attrition in as little as 3-8 seconds. Make sure you enlist veteran live video streaming professionals to produce your live video streaming event to ensure an optimal audience viewing experience.
Make It Engaging
Replicating the live event “in the room” experience online is the key to engaging your live video streaming audience. Interactive polls, live chat and social integration are all great ways to engage the live video streaming audience, create a memorable and unique viewing experience and allow the online audience to actively participate in your live event.
Live event professionals are well aware of the variables in producing and executing live shows and the same holds true in the live video streaming world. Veteran live video streaming professionals all utilize a “Live Happens” protocol that includes:
- Creating a redundant “fail-over” set-up in the live video streaming production environment for the streaming hardware and Internet connectivity;
- Flip-of-a-switch access to “stand-by” content;
- Extensive testing for any/all connectivity variables that may occur during the live video streaming production process.
Make sure your live video streaming team has a detailed “Live Happens” protocol they can execute at a moment’s notice during your event.